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Launched on the occasion of International Women's Day (March 8, 2018), Poshan Abhiyaan aims to boost nutrition among children and women. The program targets to

  • Prevent and reduce stunting in children (0-6years): By 6% @ 2% p.a.
  • Prevent and reduce under-nutrition (underweight prevalence) in children (0-6 years): By 6% @ 2% p.a.
  • Reduce the prevalence of anemia among young Children(6-59 months): By 9% @ 3% p.a.
  • Reduce the prevalence of anemia among Women and Adolescent Girls in the age group of 15-49 years: By 9% @ 3% p.a.
  • Reduce Low Birth Weight (LBW): By 6% @ 2% p.a.

Different ministries are converging to make the mission successful. By synergising frontline functionaries and volunteers, the Ministry of Women & Child Development is planning to reach 11 crore people and thereby convert the mission into Jan Andolan. 


GeM facilitates your participation in this Jan Andolan – Poshan Abhiyaan – by offering products under these 6 categories.


Products on GeM